Beauty Inspiration

How To Do Television Makeup

Makeup done on an actual commercial set: tips, tricks, products.

Here are before and after photos of makeup done for an actual national commercial. A beautiful natural look which can be worn everyday, just follow the easy step-by-step instructions.

Unless a female TV commercial character is a vamped up sex kitten, most advertisers opt for the subtleties of nice natural makeup. On one occasion while on set (I’ll be doing this more) I decided to take a before and after photo of the look. I captured commercial makeup perfectly, which can also be used as an everyday look. Here’s how to do television makeup:

As I didn’t write down the exact products the makeup artists used this particular day, I can give you some other suggestions to achieve the same look.

Step one: As you can see in the before picture I showed up to set highly moisturized. Start off with a serum then add a moisturizer on top.

Step Two: Apply a flawless base. Secret Model Beauty’s ebook has step by step instructions on how to achieve the perfect natural base.

Step Three: Define your brow by using a brow pencil. Make sure you follow your natural shape and use short strokes to mimic the hair follicles. Then use a brow highlighter just under the brow bone to finish it off.

Step Four: Grab an brown/bronzy color eyeshadow. Then use a eyeshadow brush and apply the shadow by working your way from the outside corner to the middle of the eyelid. Follow with a blending brush to soften up any hard lines.

Step Five: Gel eyeliner is great for this look because it can be more defined then a pencil yet have a softer feel than liquid eyeliner. Therefore, creating a less heavy look. Grab a brown gel liner and a small eyeliner brush then apply just above your lash line. Keep the line as thin as possible and go from the outside corner to about half way. Lastly, grab your blending brush again and lightly go over your work to blend it all together bringing it closer the the inside corner of the eye.

Using the bronze color again, grab a smudging brush to sweep the eyeshadow under your bottom lash line as well. Wipe away any excess shadow which may have fallen with a makeup sponge.

Step Six: Add the individual eyelashes to the outer corner of your upper eyelashes and sparse areas. You don’t have to add a ton, just enough to give your eyelashes more volume and depth.

Step Seven: Apply a peachy/rosy blush to the apples of your cheeks as well as cheek bones. Blending 2 colors to achieve the color perfect for your skin tone is always welcomed.

Step Eight: Mascara. Applying in 2 coats will ensure you get the most dramatic effect.

Step Nine: Powder one final time to make sure your makeup is set.

Step Ten: Find a light pink/neutral lip gloss to finalize your beautiful look.

Here are product suggestions:


  • Serum – AHAVA – Mineral Beauty Serum
  • Eye Cream – 100% Pure Caffeine Eye Cream, Organic Coffee Bean for Dark Circle & Puffiness
  • Moisturizer – Dermalogica – Active Moist


  • Foundation – Laura Mercier Moisture Supreme Foundation
  • Concealer – Laura Mercier Undercover Concealer Pot
  • Powder – Christian Dior DiorSkin Nude Natural Glow Fresh Powder Makeup SPF 10


  • Eyebrow pencil – Anastasia Brow Pen
  • Brow Highlighter – Clinique Instant Lift for Brows


  • Eyeshadow – Kevyn Aucoin The Eye Shadow Duo (Frosted Jade/Bronze)
  • Gel eyelinerStila Smudge Pots Liner, Brown,
  • Individual Lashes – Ardell DuraLash Flair Individual Lash Set /Eyelash glue – Duo Striplash Adhesive, Dark Tone
  • Mascara – L’Oreal Paris Voluminous Mascara, Carbon Black


  • Blush – NARS Blush in Torrid


  • Lip gloss – Too Faced Glamour Gloss


  • Eyeshadow brush – Christian Dior Backstage Brushes – Large Eyeshadow Brush
  • Blending Brush – Jane Iredale Blending Brush
  • Eyeliner brush – GloMinerals – Angled Eyeliner Brush
  • Smudge brush – Jane Iredale Smudge Brush

1 Comment on How To Do Television Makeup

  1. I’ve been considering byunig this palette for about a year. I was a little hesitant about purchasing it because I didn’t want to be disappointed in the pigmentation of the colors, and then have this kit of nearly useless eyeshadows just lying around. I watched numerous videos on YouTube with people using this palette, and finally decided to go ahead and give it a try. I am SO glad that I did! The colors really are as pigmented as they look, and all you need is one swipe of your brush, and you have all the color that you need. I use this along with Urban Decay Primer Potion, and it makes the color even more vibrant and it literally stays on ALL day without any fading or creasing. I put it on around 6 AM and it lasts until I take it off, usually around 10 PM. I haven’t tried it without UDPP, so I’m not sure just how long it lasts or if the color washes out a bit. A big plus for me is that this doesn’t irritate my sensitive eyes; which is ALWAYS an issue for me when trying out new products.

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